| The new football talent show Soccer Prince is set for its launch in August. In this connection, early in July, FremantleMedia entered into a partnership with the leading Chinese communications outfit GroupM, the sports media company Kickworldwide and the successful and innovative Chinese TV company Hunan Satellite TV.
Talented Chinese footballers will be pre-selected in six of the country's provinces. The selected candidates will then be trained, and one will be excluded on each show. The winners of Soccer Prince will undergo training at famous clubs in the prestigious English Premier League.
Patrick Schult, Managing Director von FremantleMedia Asia, said: "This is a huge success for an independent producer. Beyond creating the concept with Kickworldwide, Hunan TV have engaged us to collaborate and share our global expertise. We see this as a milestone for deeper collaboration, and hope it is the first of many opportunities to achieve greater exploitation of intellectual property in China, creating a fruitful partnership for everybody".
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