NetPiac was established in 1999 and has one of the longest histories in domestic online retail. It is the first online film store in Hungary and one of the most well-known brand names in e-commerce. It operates via the site netpiac.hu. The company is not only a leading player in the online DVD retail sector but also competes in the dynamically expanding online book and Blu-ray disk retail sector.

Dirk Gerkens, Chief Executive Officer of RTL Klub, commented: “I am delighted about this acquisition which is fully in line with our strategy to further diversify our offer. Due to this purchase we become one of the Top 5 DVD publishers and distributors in Hungary and are expanding our distribution portfolio by an online store.”