Germany

In 2007, the channels of Mediengruppe RTL Deutschland managed to further extend their lead over competitors from ProSiebenSat.1 Media AG. While RTL Television, Vox, RTL II, Super RTL and N-TV achieved a market share of 33.7 per cent among young viewers, which was an increase of 1.9 per cent as compared with the 31.8 per cent achieved in 2006. ProSieben, Sat.1, Kabel 1 and N24 between them dropped 0.4 per cent to 29 per cent (down from 29.4 per cent in 2006).

In terms of total audience, RTL Television came in third place on 12.4 per cent (as compared with 12.8 per cent in 2006) behind the public-service stations ARD (13.4 per cent in 2007 / 14.3 per cent in 2006) and ZDF (12.9 per cent in 2007 / 13.6 per cent in 2006), thereby retaining its position as the market leader among private channels. In the key advertising target age group 14-49, RTL Television remained the undisputed leader with a market share of 16 per cent (15.6 per cent in 2006) – a position it has now held for 15 consecutive years.

Vox improved by 0.9 per cent in terms of total audience achieving a share of 5.7 per cent. Among young viewers the channel increased its market share by 0.8 per cent achieving 7.9 per cent. RTL II improved slightly in terms of its total audience achieving 3.9 per cent (as compared with 3.8 per cent in 2006). Among young viewers RTL II achieved a share of 6,3 per cent.Super RTL increased slightly to 2.8 per cent in terms of total audience but achieved 23,2 per cent among it's target age group 3-13. The news channel N-TV increased its market share in the tough news channels segment by 0.1 per cent to 0.7 per cent in their target age group of viewers over 14.
 
France

With the introduction and expansion of DTT, the audiovisual sector in France underwent major changes in 2007. However, despite a gradual decline in its audience share of housewives under 50, which fell from 19.3 per cent in 2006 to 18 per cent in 2007, M6 is the only so-called established channel to have made headway in evening slots by attracting 100,000 more viewers. In 2007, 142 evenings attracted more than 4 million viewers (as compared with 132 in 2006), the highest figure ever achieved by the channel. And, for the ninth consecutive year, M6 was the second most-watched channel among housewives under 50.

The Netherlands

In 2007, RTL Nederland's channels managed to retain their position as market leader and achieved an overall market share of 29.7 per cent in the shoppers 20-49 target age group.

The leading channel during 2007 was once again RTL 4, both in the shoppers 20-49 target age group (14.8 per cent) and in the 20-49 group as a whole (14.3 per cent). RTL 5 achieved a market share of 10.1 per cent in the 20-34 target age group. RTL 7's market share in the target group men aged 20-49 increased from 5.4 per cent in 2006 to 6.7 per cent in 2007. RTL 8, which was launched in August 2007, managed to achieve an average market share of 3.3 per cent in just a few months in the target group women aged 20-49.

Belgium

RTL-TVI in Belgium maintained its position as market leader. During prime time, the channel improved a market share in the target group shoppers aged 18-54 by 2.6 percentage points to 26.8 per cent. Furthermore 86 out of the Top 100 programmes in 2007 were broadcast on RTL-TVI.

Club RTL reached in the same target group a market share of 6.0 per cent and Plug TV 2.5 per cent of viewers. Therewith, RTL Group’s channels in Belgium achieved during prime time an overall audience of 35.3 per cent as compared to 31.6 per cent in 2006.

Croatia

In Croatia, RTL Televizija successfully defended its leading position in 2007. In the 18-49 target age group, the channel suffered a slight drop in its average daily market share achieving 28.3 per cent (as compared with 28.6 per cent in 2006) but still relegated HRT1 (25.9 per cent) and Nova TV (18.7 per cent) to second and third places respectively. And during prime time, RTL Televizija managed an impressive 31.2 per cent market share in this same 18-49 target age group.

Hungary

RTL Klub achieved an average daily market share of 28.4 per cent in the 18-49 target age group. During prime time, RTL Klub also achieved an impressive 34.8 per cent audience share.

Spain

Antena 3 managed to retain its number two position in Spain despite drops in audience figures. Overall, an average of 17.4 per cent of viewers watched the channel. Among young viewers (target age group 13 to 35) Antena 3 was the most watched channel achieving an average market share of 22.7 per cent.