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Home Shopping Service Created in 1998, a fully-owned subsidiaryof Groupe M6, HSS dominates the tele-shopping sector with 55 per cent of the French and Benelux market and 2 million active customers. HSS represents the successful merger of TV and the internet, showing a strong capacity to adapt to selling and distribution developments.
 
It is rolled out on several media: on M6 and the 24/7 TV channel M6 Boutique La Chaîne, a catalogue, of which 6,000,000 copies are printed every year, a website (www.m6boutique.com) and in 4 stores in Paris, Nantes and Strasbourg. HSS broadcasts, on 39 channels in France, Belgium and the Netherlands, 700 hours of programmes a week and produces 230 hours of new programmes a month.

M6 Boutique’s website, benefited from the vigour of e-commerce, within the context of enhanced competition and competitiveness. Of the 30 million French web users, more than 20 million have made purchases online, thereby confirming the trust placed in online purchasing.

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