RTL Group’s strategy can be categorised into three main areas. The first is development and strengthening of the ‘family of channels’ concept. We firmly believe this is the solution to the accelerating fragmentation of audiences, being driven by the increasing digital multi-channel presence. The company has already built up strong families of channels within Western Europe, all of which are either number one or two in their respective markets. These activities were enhanced with the addition of a number of digital channels with clearly defined profiles. They include W9 in France, RTL Lounge in the Netherlands, and Passion, RTL Crime and RTL Living in Germany.
Our second goal is to grow our non-advertising revenue streams considerably through diversification activities and content production.
FremantleMedia plays a key role, and RTL Group wants to grow the business significantly across all markets. Content is vital for today’s broadcasting industry, and growth prospects are excellent as ‘can’t afford to miss’ content becomes ever more valuable in the digital age. New distribution platforms – online, mobile, linear or on-demand – need exciting and inspiring content to gain viewers, subscribers and advertising clients.
The digital world offers RTL Group, as both a content company and a brand company, many opportunities for new business models. In countries with significant broadband penetration, the company operates on-demand platforms such as M6Replay.fr or RTLnow.de, provides a broad range of services such as video communities, social networks and online games, and is also gradually expanding its mobile TV activities.
Our third and final goal is to explore geographical expansion, especially in fast-growing, emerging markets. We currently operate in 10 countries and would like to further develop in Central, Eastern and Southern Europe. At the same time we will assess opportunities in our existing portfolio as they arise.